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February 2024

Why matchmaking might be right for those over 40 looking for love

The search for meaningful relationships is an innate part of our existence. As we age, this journey doesn't necessarily become smoother. For many dating over 40 or dating after 50, finding a partner who shares their interests can be increasingly challenging.

A lot of us today turn to digital solutions like apps and online dating sites, only to find the serious pursuit of a partner can turn into a disheartening dating game. Apps do little to personalise the dating pool, and we can often be matched with individuals with whom we share little in common, or who don’t even match their profile. It’s enough to leave anyone disappointed, distrustful, and disillusioned. But is there a better alternative?

Dating in the digital age

Our approach to seeking and finding love has undergone a big shift as our lives have increasingly shifted online. Dating apps emerging as the new normal for many. 1 in 2 singles aged 45 and above has embraced online dating services. 79% of those that have tried online dating services have used more than one.

It's evident that mature individuals are increasingly open to navigating the evolving landscape of online relationships, seeking a more meaningful and tailored approach.

However, despite the surge in digital connections, dating apps struggle to move users beyond the dating stage. Only 10% of partnered adults report meeting their significant other through a dating site or app. Tinder confirms only one in 500 swipes has resulted in a phone number being exchanged and 81% of their users have never found a long-term relationship on any swipe-based dating app.

Finding the right match, it seems, takes more than just a swipe. In our recent surveys, an introduction by a friend or acquaintance is deemed by far the most successful way of making a long-term connection. Despite the saturation of digital dating services, many still prefer more time-tested methods.

Enter matchmaking

Since the beginning of time people have turned to a trusted third-party matchmaker to help find a partner. Matchmakers are those who introduce individuals with a shared goal of finding a romantic partner. A matchmaker will get to know individuals beforehand so they can match those they believe will be compatible. A matchmakers goal is to find the right match for their clients, to set them up for a long term relationship rather than send them out on endless dates.

And as more people search for something better than DIY dating, matchmakers are experiencing a renaissance with those who need help in finding a partner and who can afford to outsource the process.

Busy people are not reluctant to put up their hand and trust an outsourced service. When you think about it – many of us already outsource so such of our lives; cleaning, gardening, IT, childcare, laundry, homecare for elderly. And for the people who choose to outsource the resource of matchmaking, they can be secure in the knowledge they are not wasting time on fake situations or false intentions.

How Compatico helps

Compatico takes a unique approach, relying on profiling, human intelligence, and personal connections. Our team of matchmakers are professionals in the art of profiling and relationship counselling. This holistic strategy aims to remove the fear of failure and destigmatize matchmaking, creating a space where individuals can embark on their search for love with confidence.

Compatico aims to be the very best safe, secure, empathetic and efficient service to help people who are looking for a lasting match. If you’d like to learn more, you can enquire for a complimentary 15-min online introductory chat here.